Value Creation in Product Teams beyond Scrum

Ryan has worked on all levels of the software stack, from defining strategy to shaping projects to designing interfaces to writing code to marketing.

In 2003 he was on the team of three at 37signals that created Basecamp and deeply influenced the early software-as-a-service industry. Over 17 years, he designed features used by millions and invented processes their teams used to design, develop and ship software.

In 2019, he wrote a book about managing software development: Shape Up: Stop Running in Circles and Ship Work that Matters. Widely read by leaders in the industry, Shape Up changed the way many software teams talk about shaping projects, making bets, and targeting unknowns.

In our session, we want to explore how alternate approaches to Scrum like “shaping” can help teams to create & ship true value to customers and how you can start implementing these in your environment.