Discover our latest Product Management Articles

An agile coach supports teams in the introduction of agile methods and promotes their self-organization. They help to remove obstacles and improve collaboration. In this article, you will learn all about the tasks, skills and training of an agile coach.

OKR stands for Objectives and Key Results. It is a goal-setting method used by companies such as Google. In this article, you will learn what OKR is, why it could be important for your company and how to use it successfully.

In the realm of technical product management, harmonizing strategic product planning with specialized technical know-how is paramount. The role of a technical product manager entails serving as a conduit between the objectives of the business and the capabilities of technical teams to facilitate the creation of technically viable, superior-quality products. This article will delve into key competencies, duties, and exemplary methodologies that constitute effective management for such advanced products.

Introducing a customer-centric approach to product management is crucial for enhancing customer experiences and fostering loyalty and long term product success. Asking customers about the features they require mostly leads to bad product performance and is not the way to go to become a customer-centric product manager or company. David J Bland’s infamous „Product Death Cycle” illustrates precisely this issue. Many people quote Henry Ford, “If I had asked people what they wanted, they would have said faster horses,” suggesting that you should not listen to your customers. In contrast, Lean Startup, Design Thinking, Customer Development, and other innovation methods suggest that you do exactly this – talk and listen to your customers. While that sounds like a paradox, this article aims to help you decide which customer feedback to consider and which one to filter out.

Wondering what a Director of Product Management or VP Product does? Who is the manager of product mangers? Which role is responisble in shaping and executing product strategies to meet business objectives. In this article, learn about the key responsibilities, essential skills, and career paths for product management and the different manager levels of product managment.

As product managers, we keep hearing that it would be useful for us to learn coding or SQL, or that we should understand how code works, or... But is that true? We also give you tips on what you should really understand technically as a better PM.

Would you like to certify your skills as a Product Owner and improve your career opportunities? In this article, you will learn all about the different product owner certification options, their benefits and how you can best prepare for them.

What is the difference between "output outcome impact"? And why is it important? Output, outcome and impact play a central role in project and product management. Outputs are the immediate results of your activities, outcomes measure the benefits of these results, and impacts show the long-term effects on your company or users/customers. Understand these differences to improve your products more effectively and achieve sustainable success.

A Scrum Master is central to the success of agile teams. They ensure that scrum practices are applied correctly and support the team in working efficiently and overcoming obstacles. In this article, you will find out exactly what a scrum master does, what their tasks are and what challenges they have to overcome.