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WHAT'S IN IT FOR ME?

Find out what Alumni say...

What Product Managers say...

Markus Ellmer

Product Manager, teamecho

Initial situation
Markus, transitioning from user research to product management, has 1.5 years of experience in his new role.

Goal
Markus aims to enhance his product management skills and become a more effective practitioner.

IMPACT
Through the Product Masterclass, Markus significantly boosted his confidence and methodological expertise. He applied key learnings directly to his role, incorporating new methods and suggestions into his work. Exposure to case studies and industry insights emboldened Markus to lead product management initiatives within his organization.

Magdalena Delucis

Senior Managerin Digital Venture Architect, Hartmann

Initial situation
Magdalena works in an innovation team in the corporate environment, which starts on a greenfield site to identify innovative products and business models.

Goal
Identify attractive market opportunities that match the main business and find a clear structure for the development of a new product.

IMPACT
In the Product Masterclass, Magdalena received input on approaching the entire product development cycle and applied it to her product.This ranged from the structure of customer interviews to understand user problems, to suggestions for coordination and communication with stakeholders, to breaking down the specific tasks for development teams.

Linda Hof

Product Owner, IQVIA

"The Product Masterclass right at the beginning of my role as Product Owner saved me a lot of time in which I would have had to make my own experiences and mistakes in order to become really good at this job."

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What Product Leaders say...

Roger Sutter
Chief Digital Officer @ Baloise Bank

Initial situation
Baloise Bank previously had a relatively traditional project and IT structure.

Goal
To enable the product department to develop digital products with a product mindset and reduce time-to-market.

Impact
In the Product Masterclass, Roger and his team have established a common language in their department and in the organisation in order to test and develop digital products with customers more effectively.Along the product lifecycle, the team has already adopted many ideas during the 8 weeks to further develop the existing products faster and more effectively. A voluntary working group will establish the procedures and findings as best practices in the organisation.