Discover our latest Product Management Articles

A product owner is indispensable for digital product development. They define the product vision, manage the product backlog and ensure that the team works to create the greatest added value for customers and the company.

PSPO vs CSPO vs Product Masterclass: Which certification suits you better? We compare the most important aspects of the Professional Scrum Product Owner (PSPO), the Certified Scrum Product Owner (CSPO) certifications and the Product Masterclass, including costs, validity and training requirements.

Curious about what a product marketing manager (PMM) does? A PMM ensures products meet market needs and drive success by blending product development, marketing, and sales strategies. This guide explores PMM responsibilities, key skills, and paths to advance your career in this dynamic role.

Product management takes products from idea to market launch and beyond. A product manager understands customer needs, plans development and works with teams to ensure market success. This article explains the role and tasks of a product manager and shows how the product life cycle works.

A product roadmap is a tool that outlines the product’s vision, goals, and progress. It helps teams stay aligned and focused. In this article, you’ll learn how to create a roadmap that drives your product’s success.

Looking to understand what a product discovery is and its importance? This article breaks down the product discovery process, shedding light on how to minimize risks and meet market demands. Learn key strategies for successful product development.

Digital transformation refers to the integration of digital technologies into all areas of a company. This is fundamentally changing how companies work and how they offer their customers added value. But what exactly makes digital transformation so crucial for today's companies? In this article, you will learn what digital transformation is, what its goals are and why no company can do without it anymore.

Scrum is a framework for agile project management that helps teams to work efficiently and flexibly. It divides projects into short sprints to enable continuous improvement. In this article, you will learn what Scrum is, what principles and roles it comprises and how the most important processes work.

The business model determines whether and how your company is profitable in the long term. Today, we explain what makes a good business model and provide a detailed description of how these insights can be used for you.