Discover our latest Product Management Articles

Digitalization plays a transformative role in the development of business models by offering both challenges and opportunities that companies must take advantage of in order to remain competitive. This applies to different types of companies that can adapt and optimize their business models through digitalization. The same applies to digital business models, whether for start-ups or established companies. Find out how you can overcome the three major challenges with the help of five buzzwords.

In recent years, the topic of discovery and delivery has become increasingly prominent in product management. To some extent, these concepts are now displacing other important topics. At least that's what Sebastian says. Thomas has a slightly different opinion. In this article, we explain what is more important and where you should start with optimization.

We are observing more and more people who want to make a career change into product management. But how do you actually become a product owner? In this experience report, Sebastian shares his story with us and provides insights into how you can get started in product management.

Never before have we collected more data about our customers and yet new products and innovations still fail just as often as before. With jobs-to-be-done (JTBD), you focus on the essential tasks or needs.

The Value Proposition Canvas is a tool that you can use to systematically work on your value proposition. As a supplement to the Business Model Canvas, the VPC is central to customer-centred product development. Today you will learn how to work with the VPC and what you should bear in mind.

Business Model Canvas ✅How To guide ✅ Examples from Amazon ✅ Downloads ✅ Templates. 🔝 Here you will find everything you need to use the Business Model Canvas for yourself.

Today we are focussing on the topic of customer interviews and how they can help to develop better products. Customer interviews are one of the best ways to find out what really matters to customers. They help you understand their needs and improve the quality of your products.

Over the last few years, we have developed the Experiment Tracker to support teams in systematically developing new business models. You can use our tracker for the development of new products and services as well as at feature level. Read on to find out how it works!

Unfortunately, it happens all too often that product owners are only used as "requirements translators" for the wishes of stakeholders. However, a product owner does much more: they establish the link between business strategy and product design and therefore have a significant influence on the entire development process. However, the range of tasks is much broader. Today, we explain which tasks you should actually be able to master as a product manager - and in which order you learn these skills in the Product Masterclass!