Master AI Product Management

1 year of AI product experience in just 8 weeks!
Learn from AI product leaders at Uber, Booking.com, DeepL & Aily Labs and gain the skills to confidently build AI-powered products.

Get Trained by AI Product Leaders from the World’s Top AI Companies

Curriculum

The Product Masterclass is designed to help product people to build better AI products. By running through the full product development lifecycle in 8 weeks, we change how you think about AI product development.

Week 1
AI & Customer Centricity

Learn how to identify meaningful AI opportunities by understanding customer needs and real-world use cases. Conduct insightful customer interviews to uncover where AI can provide real value, ensuring your AI initiatives solve real problems and align with business goals.

Week 2
AI Product Discovery
Learn how AI-powered Product Discovery helps you make smarter investment decisions and avoid wasting development resources. Identify risks early by testing AI use cases with real data, ensuring feasibility, and validating whether AI truly improves user experience and business outcomes.
Week 3
AI Prototyping & Experiments
Test AI ideas before committing to development. Learn how to design rapid experiments, prototype AI-driven features, and validate their feasibility. This week focuses on minimizing risks early, ensuring your AI solutions are practical, valuable, and aligned with user needs before scaling.

"The case studies from top product companies were my personal highlight."

Stephanie Kuwaja, Product Manager
Eurofins Genomics

Week 4
AI Stakeholder Management
Navigate the hype and expectations around AI as stakeholders push for AI-driven solutions. Learn how to engage executives, engineers, and cross-functional teams by assessing AI feasibility, setting realistic expectations, and aligning on value-driven use cases. Master the art of guiding stakeholders toward AI initiatives that truly deliver impact—beyond the buzzwords.
Week 5
AI Product Vision, Strategy & Roadmapping
Learn what a strong AI product vision and strategy look like—and how to craft one that balances innovation with real business value. Develop a clear, actionable AI roadmap that aligns stakeholder expectations with customer needs, ensuring a structured path for both short- and long-term AI initiatives.
Week 6
AI-Specific Requirements & Collaboration with Engineers
AI product development starts with data, not just feature specs. Learn how to define AI product requirements by focusing on the right datasets, training objectives, and success metrics. Work with data scientists and engineers to ensure the availability, quality, and fairness of training data—laying the foundation for scalable AI models.
Week 7
AI Engineering Basics for Product Managers
AI products are never truly “done.” Learn how to collaborate with engineers and data scientists to manage AI model performance, optimize iteration cycles, and handle real-world variability. Understand key AI deployment challenges, from retraining models to setting up monitoring systems that ensure your AI continues to deliver value over time.
Week 8
Measuring AI Product Success
🚀 Last WeeK. LET'S GO
AI product success isn’t just about model performance—it’s about real-world outcomes. Learn how to measure the impact of AI-driven features on user behavior, business goals, and overall product performance. Set up feedback loops to refine AI models, adapt to changing data, and ensure continuous alignment with customer needs and strategic objectives.
🎉 You did it!
You know how to
build better AI products
After completing the AI Product Masterclass, you’ll not only gain confidence in navigating AI-driven product challenges but also acquire cutting-edge tools and frameworks used by leading AI product teams. Plus, you’ll build a strong network of like-minded product managers, data scientists, and industry experts to support your journey beyond the program.
You are in good company

We have trained

Product Managers

from places like

Meet your instructors

Nimisha Sharath Sharma
Product @ Uber AI/ML for Road Safety

fmr. Microsoft & Instacart

No items found.
Elena Borisova
Freelance Product Coach

fmr. Booking.com

Peter Mayer
Senior Product Manager @ Aily Labs

LEARN HOW TO APPLY AI IN YOUR PRODUCT

Why you should join

This course is built for Product Managers & Leaders who want to:

Master AI Product Thinking – Understand how AI products differ from traditional software and how to integrate AI effectively.

Work Confidently with Data & AI Teams – Learn how to collaborate with engineers and data scientists to build AI-driven products.

✅ Align Stakeholders on AI Challenges – Effectively communicate realistic expectations to gain buy-in and build trust across teams.

Advance Their Career in AI Product Management – Gain the skills and credibility to lead AI initiatives and stand out in the job market.

LEARN FROM REAL AI PRACTITIONERS

Learn how to make AI work for you – without needing a PhD

Master AI Strategy & Roadmaps – Define a clear AI vision and translate it into actionable product plans.

De-risk AI Projects & Avoid Common Pitfalls – Navigate challenges like data quality, model performance, and stakeholder expectations.

Collaborate Effectively with Engineers & Data Teams – Bridge the gap between product, engineering, and data science for seamless execution.

Prove AI’s Business Impact – Define success metrics that demonstrate real value and secure stakeholder buy-in.

Make AI Work for You—No PhD Required – Gain practical AI skills to drive innovation without getting lost in complexity.

15 PRODUCT PEOPLE PER COHORT

Small Cohorts, Get all your questions answered

Unlike other cohort-based programs with 100+ participants, our AI Product Masterclass is intentionally kept small—just 15 product people per cohort. This means:

Direct Access to Instructors – Get all your questions answered with personalized guidance.
High-Quality Discussions – Engage in meaningful conversations, not just webinars.
Tailored Feedback – Apply AI concepts to your own challenges and get expert input.
Stronger Community – Build real connections with peers facing similar AI product challenges.

Small cohorts = more interaction, deeper learning, and real impact.

AI Product Masterclass Pricing

Target Audience

Product Managers & Product Owners – who want to upskill in AI and gain a deeper understanding of how to integrate AI into their products.

Senior Product Managers & Product Leaders – who need to make strategic AI-related decisions and lead teams building AI-powered products.

Anyone Interested in How AI Product Management Differs from Traditional Software Product Management

Instructors from leading AI companies

Learn from real product leaders working with AI products who have already solved many of your challenges.

Apply your learnings to your product

You can apply all your learnings to your product straight away and learn how to leverage AI during the 8 weeks.

2490€ excl. VAT
1990€ excl. VAT
Early Bird until 31.03.2025
This is what you get
A structured learning experience how to build and manage AI-driven products
Real-world case studies on successful AI products
Insights from top AI product leaders from Uber, Booking.com, DeepL, and Aily Labs
Live Q&A sessions with AI experts
AI Product Masterclass Certificate

FAQ

If you have any further questions, please get in touch.

How is the AI Product Masterclass different from other AI courses?

Unlike generic AI courses, this program is tailored specifically for product managers. It focuses on practical applications of AI in product management, from strategy to execution, and includes personalized feedback, live sessions, and a collaborative cohort experience.

Do I need a technical background or coding skills?

No, you don’t need a technical background or coding skills to participate. The program is designed specifically for product managers and leaders, focusing on practical AI concepts, tools, and strategies you can apply without writing code.

What are the key outcomes of this program?

By the end of the cohort, you will
- Identify and validate AI opportunities for your product.
- Collaborate effectively with engineers and stakeholders on AI initiatives.
- Know how to set expectations with Stakeholders & Management.
- Gain frameworks and workflows for integrating AI into your product strategy.

How much time do I need to dedicate each week?

We have structured the Masterclass in such a way that you can complete it alongside your job. You should plan for the following time per week:

approx. 30 min: video input at the beginning of the week
approx. 60 min: A weekly assignment helps you in your daily work to do your job better, faster & more efficient and to put the theory directly into practice.
90 min: In the coaching call we talk about your results and questions. We share insights how you can solve your individual challenges.

Overall, our experience shows that you can get by with about 3 hours per week.

Can I take this course while working full-time?

Yes, the cohort is designed with busy professionals in mind. The flexible schedule, recorded sessions, and asynchronous assignments ensure you can balance your learning with work.

Who is this cohort for?

This program is ideal for:
- Product Managers: Seeking to leverage AI to improve their products.
- Product Leaders: Looking to integrate AI into their teams’ roadmaps and strategies.
- Tech-Savvy Professionals: Interested in building a practical understanding of AI’s impact on product management.

No prior experience with AI is required, but familiarity with product management basics is helpful.

Can I expense this program through my company?

Many participants successfully get their tuition reimbursed as professional development. We can provide an invoice and additional information to help with your approval process.

Is the program fully remote?

Yes, this is a fully virtual cohort. You can join from anywhere in the world and access all sessions, materials, and community resources online.

What happens if I miss a live session?

All live sessions are recorded and shared within 24 hours. You can catch up at your own pace and still engage with the community or coaches in our Slack workspace.

Will I receive a certificate?

While the focus is on practical knowledge and actionable skills, you will receive a completion certificate to showcase your achievement and demonstrate your commitment to professional development.

Can I interact with the instructors and other participants?

Absolutely! The cohort is highly interactive. You’ll participate in live discussions and interact with both Coaches and other participants. Our small cohort size is tailored specificly to this need. Coaches are available for feedback and support during key parts of the program.

What if I’m new to product management?

If you’re just starting out, this program is very valuable. It will introduce you to AI concepts in the context of product management and provide tools to elevate your learning and career.

What kind of support will I have during the program?

You’ll have access to:
- Live Support: Coaches and facilitators during live sessions.
- Community Support: A dedicated Slack channel for networking and Q&A.
- Ongoing Resources: Access to recordings and materials.