Platz Anfragen
PRODUCT MASTERCLASS DEEP DIVES
Product Discovery Done Right
Your Instructor
You are in good company
OUR FORMATS ARE TRUSTED BY
Product Managers
from places like
MEET YOUR INSTRUCTOR
Contents of the Deep Dive
Module 1: Intro to Product Discovery Done Right
- Briefing: Easy Travel
- Course Material Access
- Welcome to Product Discovery Done Right
- Product Discovery Quiz
- Bonus: Results Expectations & Quiz (Workshop Day)
Module 2: Why Discovery Matters
- Why Discovery Matters
- Case Study: InstaCarro
- Discovery vs. Delivery
- Exercise: What holds you back from doing Discovery?
- Problems when running Product Discovery
Module 3: Gaining Support
- Product Management Fundamentals
- Product Vision
- Product Strategy
- Lean Canvas Template
- Lean Canvas Example: InstaCarro
- Roadmap Template
- Roadmap Example: InstaCarro
- Start Small, Learn to Play the Game
Module 4: Product Discovery Journey
- Intro
- The Product Discovery Journey
- Excercise: Customer Journey
- Uncover Value Drivers
- Interviews
- Excercise: Interviews
Module 5: Problem Space
- Problem Space & Problem Statements
- Exercise: Problem Statements
- Mapping Value Drivers
- Opportunity-Solution-Tree Example Part 1: InstaCarro
- Priotization
- Reinvent the Future
- Opportunity-Solution-Tree Example Part 2: InstaCarro
- Finding the Sweet Spot
- Excercise: Finding the Sweet Spot
- Tipps & Tricks Finding the Sweet Spot
Module 6: Handling Assumptions
- Dealing with Assumptions
- Assumptions Example: InstaCarro
- Categorizing & Making Assumptions Testable
- Exercise: Categorize Assumptions
- Experiments
- Exercise: Product Experiments
- Bonus: How AI can help with Product Discovery
- Running Experiments
Module 7: Wrap-Up
- Product Discovery Health Check & Checklist
Start Learning Today
Original Workshop Price
599€ + VAT
Today for
249€ + VAT
You will get direct online access to
- 4+ hours of professionally recorded video content with David Pereira
- 7 Modules, 36 Lessons on Product Discovery with Real Life Case Studies
- 7 Exercises to apply learnings by diving into the fictional company EasyTravel
- Product Discovery Quiz
- Miro Templates for all Exercises
- Further Reading
DIVE INTO A FOCUS TOPIC
What are Deep Dives?
Deep Dives are professionally recorded video courses on a single product management topic. We record them in live workshops held at our conference just product and can offer them for a fraction of the price of the real workshop.
You do not only get the content of the workshop, but also tailored exercises for the online experience.
WHAT THIS DEEP DIVE IS ABOUT
What you will learn
- Understand what product discovery is and what it solves
- Learn how to escape from common anti-patterns
- Apply product discovery from 0 to 1 in B2C and B2B
- Prepare, run, and collect insights from customer interviews
- Write meaningful problem statements
- Gain support from high-level management
- Structure your product discovery practices
IS THIS DEEP DIVE FOR ME?
Target Audience
- Product Managers
- UX Researcher
- Everybody who is interested in how to do a proper Product Discovery
