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5.6.2019

10 ways to find customer interview partners in product discovery

Time and again, we face the same challenge with start-ups and our corporate clients: where do we get suitable interview candidates for customer interviews and qualitative interviews? Here is a top 10 list of acquisition channels for interview partners that we have used in the past.
2.5.2018

Interview with Ash Maurya – Lean Canvas Creator and Author of Running Lean and Scaling Lean

Ash Maurya was guest at the Lean Startup Meetup in Munich, where we had the chance to interview him about Lean Startup and his ideas about the future of the methodology.
16.3.2018

Become a customer centric product manager with this single rule!

Asking customers about the features they require mostly leads to bad product performance and is not the way to go to become a customer centric product manager or company.