ABOUT THE KEYNOTE

Jobs-to-be-Done - find out why!

Join Bob Moesta at the Just Product Conference for an enlightening talk on going Deeper as a Product Manager where he will explore advanced techniques in the Jobs to be Done framework to uncover deeper customer insights and drive meaningful innovation. Through compelling examples and case studies, discover how to enhance your product by truly understanding the nuanced needs and motivations of your users.

Type
Virtual Keynote
Onsite Keynote
Time
October 11, 2024 9:45
To be announced
Year
current
ABOUT THE SPEAKER

Bob Moesta

Besides pioneering the Jobs To Be Done Theory, Bob Moesta is a builder, teacher, entrepreneur, author, and co-founder of The Re-Wired Group, a design and development firm based in Detroit, Michigan.

Early in his career, Bob received an education in building and launching new products from renowned innovators Dr. Clayton Christensen, Dr. Genichi Taguchi, Dr. W. Edwards Deming, and Dr. Willie Hobbs Moore.

The worldview he gained has enabled him to work on and launch thousands of new products over the last thirty years, be the founder of ten different companies, and become a mentor to the next generation of builders and problem solvers.

Bob is an adjunct lecturer at the Kellogg School at Northwestern University and a guest lecturer at Harvard Business School, and MIT's Sloan School of Management.

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